Research Methods in the Media Industry Essay Example for Free

Research Methods in the Media Industry Essay at that places a exclusively variety of reasons why enquiry is belowtaken in the media industry and theres in like manner a good turn of different ways to carry step to the fore look into to acquire the different forms of discipline required. This report every(prenominal)ow be discsing the following in take time officular proposition audition research, qualitative methods, quantitative methods, primary research and se adodhand research lastly consumer aw arnessWhy we research in the media industry?As I state before research is undertaken for a variety of reasons. It might be so the director lie withs what they possibility may need to ad bonnie in their production based on what its about, and this is known as meaning analysis where the producer and the director will research the subject matter to aggregate reading to hold into the final production. In addition research might also be undertaken be awargon of good re strictions for instance right of first publication infringement simply when you want to implement the same ideas or the same nitty-gritty you will require written consent from the person who originally invented or owns the idea, in almost cases imitationright infringement doesnt protect the underlying ideas, it also doesnt protect facts. For instance, copyright doesnt stop or put you from expressing in your own words thoughts and facts that originate in any consultations you memorialise or view tho you moldiness give appropriate credit to the sources in which they originated from. For instance, there have been several, Alien based withdraws, stock-still only one E.T. sense of hearing researchMedia products all have a tar nourish consultation which could be defined by several factors, including age, gender as well as demographics. Whether its a berate show, daily newspaper, film or any other media form, each has a clear tar delineate audience. You must beware that audienc es are not the same be views the audience research tells the producer what most applies to the audience how they can take advantage of what applies to the audience. They may watch previously released films/programmes and find out if they were thriving at appealing to that audience. On the other hand they can observe a group viewing of a series premiere to see the groups reaction and see if theyve met their expectations and getting a count from the observation to see if they need to drag some alterations to the production. Additionally Producers may also use beam to find out further details about their selected audience what exactly is appealing to them after that discus features that will be in the production.Qualitative research methodsQualitative methods are better for purpose much descriptive data and opinions because you interact with the research which lets you to explain any misunderstood incredulitys and to go into further detail meaning you get a more factual answer. Methods that are categories under qualitative research lay from case studies, querys, diary analysis and focus groups. For instance the producers of a film will pick out a group which has the profile of their target audience, and will show them the film. This can be do twain pre and post release if the film is not performing as well as predicted. The producer could wherefore use the focus groups response to alter or completely rethink, or correct go ahead and take nothing on board and confirm the look and content of the film.quantitative research methodsQuantitative research mainly is numerical data. It could be utilize by producers of a film or by the company which is marketing it. UK based TV companys use the( Broadcasters Audience Research Board) BARB for short to analyse viewing ratings, plus radio station use ( tuner Joint Audience Research Limited) short for RAJAR will view the listening numbers. Qualitative and quantitative methods are constantly used together in sh ape to research the habits and preference of the target audience. In order to identify the profile of the audience, producers may look at current demographic models has on age or gender, or they may try to create a new audience for their film.Creating a new audience is much harder to accomplish additionally a producer may have to come up with a film which is appealing to those that feel theres a gap in the industry, or gather a group of individuals together who all desire a possible reinvasion in the market. Finally when a target audience has been recognized, the film producer will then target the audience by utilize a series of carefully organised ad campaigns. The films could be promoted in newspapers that the target audience reads, also online sites which are frequently visited by the target audience, or show an ad when youre guaranteed the most viewers such as champions league games or X factor episodes.Primary research methodsPrimary research is any research thats done by an i ndividual first hand. Theres a wide range of techniques for primary research from focus groups, interviews, observations and questionnaires, all come under as primary since questions are being asked directly this is research that is done first hand.Primary research is more suitable for finding out detailed information since you wouldnt have to rely on anyone elses results to be correct since the individual would have pull together the necessary information themselves so they know everything was done exactly how they wanted so the information is reliable. Primary research can come in the categories of both qualitative and quantitative research since theres a variety of ways to comport this research.Detailed look at a a few(prenominal) the primary research techniquesQuestionnaires are regularly used by researchers when they need to gather essential information from a number of people targeting certain groups by age, ethnicity, and gender even social class. There practically surveys that can be sent on the meshing in the post or hand out person to person. Its easy to analyse questionnaires since its just basically gathering numbers, in addition its a much cheaper but sometimes a more time consuming process to gather information.Then again on the down side questionnaires arent able to get hold of, detailed information since they typically have closed questions yes or no type or the listed options provided in questionnaire. Another potential problem with questionnaire is that the individual taking part in the questionnaire may get the wrong end of the spoil about a particular question or just not understand completely. For that reason the individual organising the questionnaire may possibly not get the right results from the questionnaire. Possible way to evade this you could do a pilot study to examine the questionnaire and make any necessary alterations after.Interview interviews can be divided into three areas structured, semi structured, unstructured inter views. coordinate Structured interviews stick to a specific guideline with set questions sticking to the ones written. outfit structured Semi structured interviews have some questions however questions can be added on the spot to go into more detail with the questions.Unstructured lastly unstructured interviews have no questions set. The interviewer will bring up a topic with some questions in their head, similar to a casual conversation than anything.Interviews are mainly qualitative forms of research this method of research can very fruitful to the researcher since you are capable of spill into more detail and thus gather further information for your research.On the other hand, the questions asked in an interview may be bias if the interviewer has their personal biased viewpoint placing their opinion in the questions. This may be done by the interviewer if they ask confidential information questions for instance. Tell us the reason why you like this film, rather of do you like the film.Secondary research methodsSecondary research is gathered information that was done by someone else and made accessible to the public. For instance through archives, the internet, and other media outlets such as the news all of these come under secondary data since the information that you receive from these sources is information that the individual never gathered themselves.Potentially secondary research maybe unreliable option of researching since the individual cant be sure that everything written is accurate since they never carried out the research themselves and they cant test it and get the same results. On the plus side secondary research is significantly cheaper and faster process to use since the information has been completed for you already by someone else.Detailed look at a few the secondary research techniquesThe most common practice of secondary research done nowhere geezerhood is on the internet to think not too long ago we spent while copy the information on a copy machine. With the vast amount of online resources, traditional means of research done by books seem out dated. Its now common for a student to complete an analyze without opening a single book. However there are always pros and cons with any new technology. or so people like to say theres a skill involved in finding a book in the library and searching.An Individual can ignore the entire topic that was read thoroughly for pertinent information. This may lead to more people getting the wrong end of the stick and not sympathy the subject matter. But its a free vast amount of information free for use for anybody much easier and less process, as well as getting qualitative information and opinions including polls, surveys, are simpler with the internet, assuming youre aware of where youre getting your information from. That could lead to a con since its not wise to use information from an unaccredited source, not from opinion based sites a lot of these sites around that look creditable but are far from itConsumer awarenessConsumer awareness is the understanding that a consumer is knows his or her legal rights and duties. Its essential for a consumer to stick to these rights. Its implemented for the bulwark of the consumer, so the consumer is not exploited. But the producers may look into consumer awareness to discover if their ad campaign successful or if its unsuccessful.NRSThe National Readership Survey NRS for short is provides the most dependable and respected audience research in operation for the advertising sector in the UK. The NRS reports on over 250 of the UKs mainstream newspapers and magazines, you get a sense of the size and nature of the audiences they attract. In this always evolving digital age the NRS still create partnerships with the leading digital data sources providing a clearer vision of the combined total audience future. This is a great source for gathering information since data posted on this site are available without subsc ription. Already lively for producers and so on only thing to do now is compare.Company StructureNRS Ltd is regulated and for the most part funded by three shareholders(IPA) The Institute of Practitioners in Advertising(NPA) The Newspaper Publishers connectedness(PPA) The Periodical Publishers AssociationWhy are the surveys so important?The way surveys are carried out affects the estimations it produces. Particularly for media measurement surveys NRS willy-nilly selects individual aged 15+ in the UK. Only the chosen individuals may be interviewed to ensure that the surveys are clear and representative.The demographic characteristics wont have the same reading habits according to their lifestyle and availability. Its better for NRS to use random testing to reduce the favouritism towards people who are available for interview than others.The Interviews StructureA nonstop survey, all 12 months of the year, 7 days a week amount of money number around 36,000 interviews a year with adu lts aged 15+ per yearA random exemplification interviews only conducted at randomly selected addresses with randomly selected individualsThe average time for an hour takes half an hourhttp//www.nrs.co.uk/access.html