1. Executive Summary This selling plan provides a create verbally outline of the trends, consumer begs and market places in the snack industry and the death penalty strategy Procter & adenylic acid; Gamble (P& antiophthalmic factor;A) plans to put into save when launching a innovative harvesting extending on the online Pringles line. The key success factors of this marketing plan are: * increment market for low-calorie (healthier) products and exotic tastes: -The market for healthier snack products, and peculiarly low-calorie products has great potential -The market for white potato chips is non cutting, yet has a strong customer demand for multi- wefts and is therefrom open for expansion of new products -Younger generation has strengthened a strong snack-culture * Unique new product: -Introduction of a new exotic taste/image -Unique production process (calorie-free manifestation oil - Olestra) -Strong brand identity - production Line Unique, tastes good, matched price, and convenient * Management: -Management begetd, gigantic base of interests and knowledge -Extensive experience and success within snack product marketing In conclusion, the promotion and launch of the product line extension submit help meet the needs of customers, provide an additional choice in the Pringles portfolio and become a profitable venture for P& adenosine monophosphate;G. 2. History and Product Line Established in 1837, The Procter & Gamble Company began as a small, family operated guck and candle company in Cincinnati, Ohio, USA.
Today, P&G markets more than 250 produc ts to more than five billion consumers in o! ne hundred thirty countries. 2000 A.G. Lafley becomes President and Chief Executive. Procter & Gamble and institutional accident Partners launch reflect.com, the first interactive, personalized beauty company. The U.S. FDA canonical 5 mg Actonel (risedronate sodium tablets) for the treatment and prevention of postmenopausal osteoporosis (PMO) and glucocorticoid-induced osteoporosis (GIO). Procter & Gamble, the inventor of Actonel, and Aventis Pharmaceuticals will market the drug collaboratively. 2001 New baring product introductions include... If you want to get a full essay, run it on our website: OrderCustomPaper.com
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