Arthritis Exercise - 721 Words

What factors attribute to consistent, long-term exercise devotion in older Korean women with arthritis? What is the relationship between self-efficacy and aquatic exercise performance? Summary of Key Evidence: This cross-sectional, six-month study consisted of 72 Korean women with arthritis. The inclusion criteria were women 60 years of age or older, a prior diagnosis of rheumatoid arthritis or osteoarthritis made by a physician, completion of a six-week aquatic educational exercise program, and residency in one of the Korean urban cities where the study was conducted. The required aquatic exercise program took place three times per week for six weeks in a standard swimming pool, which included therapeutic joint exercises and group†¦show more content†¦There were no outstanding differences between the two groups in age, education, arthritis type, or duration of illness. The researchers reported that self-efficacy was considerably higher in the participatory group, which exercised regularly for the entire six-month period. Devotion to maintaining exercise was influenced more by the social aspects of group cohesion than interest in the actual task. Many of the women stated that they felt an increased motivation to continue exercising longer when they were a part of a group, as opposed to being alone. Hence, exercise self-efficacy was considerably higher in the participatory group, which regularly attended the aquatic therapy program for six months. Appraisal: There was no blinding in this study. Both groups, the participation group and the nonadherence group, were formed naturally by the subjects. Women who engaged in exercise infrequently were not included in this study due to inconsistent exercise performance, which would make it increasingly difficult to gather accurate data. There were several limitations in this study. There was below-average reliability amongst the group adherence measurements. Therefore, the data obtained should be examined carefully. Since this study was descriptive, the participants were not randomly assigned to specific groups. Lastly, since motivation was not measured before the study began, it is not known if the levels of exerciseShow MoreRelatedExercise Refferal Case Study for Rheumatoid Arthritis, Depression Elderly5303 Words   |  22 PagesReferral reason: Rheumatoid Arthritis, Depression elderly Medication: Acelofenac Nortriptyline Physiological Information Blood Pressure (seated): 122/82 mmHG Resting Heart Rate: 64 bpm Predicted VO2max: 24 ml/kg/min Present physical activity: Very low, essentially sedentary Patient’s statement regarding state of change: â€Å"I want to exercise, and I think I can do it, but I will need some support† (Preparation) Medical conditions Rhematoid Arthritis – Is an autoimmune disease whichRead MoreEssay on Physical Therapy and Kinesiology886 Words   |  4 Pagesto patterns over the last few years as well as diet changes and living conditions. To fully complete the therapy providing maximum results, one must abide by the dietary plan and mental exercises prescribed as well (Rude Health). Essentially the belief, in simplified words, proves that diet and core specific exercise can manipulate and change a person’s health, including reactions to environmental stimulants such as pollen or dust. Physical therapy takes a more direct pathway towards a more specificRead MoreThe Treatment Of Bacterial Arthritis1640 Words   |  7 PagesTreatment of bacterial arthritis must occur rapidly upon onset. Once an individual becomes diagnosed, the doctor’s immediate response may be to admit the patient to a hospital in order to receive heavy amounts of antibiotics through intravenous injections. Oral antibiotics are taken routinely for the upcoming weeks, and according to the Pathology for the Physical Therapist Assistant textbook, â€Å"2 to 3 weeks is standard,† (Goodman). Depending on the severity of the infection, oral are taken for a longerRead MorePhysical Therapists And Occupational Therapists906 Words   |  4 Pagespatients who suffer from Parkinson’s disease, Osteoarthritis, and Sciatica. These plans are meant to restore movement and mobility (get out of bed, stand up, and walk). Some of the plans are very simple activities, while some offer very advance d exercises that can only strengthen the patient. The treatments are very specialized for each client, and that is another aspect of the job requirements of a physical therapist that need to be taken into account. Function, function, function! Occupational therapists’Read MoreMedical Article Analysis Essay895 Words   |  4 Pagesdetermine the optimal treatment for carpometacarpal (CMC) arthritis care as well as to analyze the patient’s post-surgical well-being after a prolonged period of time, fifteen years in this case. The article first introduced that CMC is the most common joint in the hand to become arthritic and is characterized by pain, weakness, and deformity all of which can lead to significant disability (Aghasi, M., et. al, 2013). The pathophysiology of the arthritis is deemed to derive from either: 1) human evolutionaryRead MorePhysical Therapy And Mental Therapist1464 Words   |  6 Pagesand it would be interesting to see what kinds of illnesses there are. Physical Therapists have a less stressful job compared to a Geriatric physical therapist: Physical therapists do not have the stress of having to deal with patients who have arthritis, osteoporosis, cancer, Alzheimer s disease, hip and joint replacement, balance disorders and incontinence. They also can diagnose, and treat disorders of the musculoskeletal system. A PT works on all kinds of patients, young and older adults. IRead MorePhysical Therapist Assistant Essay2021 Words   |  9 Pagesphysical therapist to assist them include accident victims and persons with disabling conditions, such as, lower back pain, arthritis, heart disease, fractures, head injuries, spinal cord injuries, and cerebral palsy. There are many tasks and treatments preformed to assist the physical therapist. The physical therapist assistant tasks may involve helping the patient exercise or learn how to use crutches or how to use and care for their wheelchair, braces, and/or artificial limbs. Another task isRead MoreSymptoms And Treatment Of Arthritis1519 Words   |  7 Pages PHYSICAL THERAPY AND ITS ROLE IN ARTHRITIS Daymara Nodarse Florida National University Professor: Dr. Kelly Krenkel November 4, 2014 Arthritis and other such rheumatic conditions have been considered to be the most common medical complain as well as one of the leading causes of disability and activity limitation among the population of the United States. The rates of arthritis diagnosis have been steadily increasing in the last 20 years. Based on surveys and research it was determinedRead MoreThe Diagnosis Of Rheumatoid Arthritis1611 Words   |  7 Pages Since this disease has chronic, systemic, autoimmune, and inflammatory characteristics, the initial diagnosis is rarely rheumatoid arthritis. The common use of the term arthritis â€Å"can oversimplify the nature of the varied disease processes and the difficulty in differentiating one from another† (Grossman, 2014, p. 1499). The diagnosis of rheumatoid arthritis is â€Å"made clinically based primarily on physical examination findings† (Gibofsky, 2012, p. 295), which can be a cause of misdiagnosis, sinceRead MoreThe Effect Of Swedish Herbal On The Treatment Of Arthritis877 Words   |  4 Pages1.0 INTRODUCTION Arthritis has become a very common disease that affect the old people in FUTA south gate area Akure. According to Wiktionary, Arthritis is an inflammation of a joint or joints causing pain and/or disability, swelling and stiffness, and due to various causes such as infection, and due to various causes such as infection, trauma, degenerative changes or metabolic disorders. There are different types of arthritis which include: Osteoarthritis (inflammation, pain and bony changes to

Chemistry Glossary Definition of Exothermic

A term used to describe a reaction or process that releases energy in the form of heat. Sometimes the term is applied to processes that release other forms of energy, such as electrical energy, sound, or light. Example:Â   Combustion of wood

Cyber Warfare And The United States - 1059 Words

Cyber capabilities are evolving rapidly every day which makes cyber-attacks more prevalent in the present day. In the U.S., the most notable and highly debated international cyber-attacks tie back to China. â€Å"For years, the United States has argued that economic espionage by governments is wrong and should stop†. It was not until recently that the United States made this argument heard. In September of 2015, President Obama announced that the U.S. and Chinese governments had reached a deal against cyber espionage. There are many different explanations as to what the causes are that ultimately led the U.S. and China to reach this agreement including, efforts to promote international norm, loss of sensitive information and economic†¦show more content†¦This mechanism’s purpose is to review the timeliness and quality of replies to requests for information and assistance as it relates to concerns of malicious cyber activity for either country and it establishe s a hotline. The first causative factor that ultimately led to the agreement between the U.S. and China is the efforts of the U.S. to promote some sort of international norm for cyber economic espionage. The U.S faced numerous difficulties throughout the Obama administration when it came to gathering support for the economic cyber espionage they faced from China. For instance, the Mandiant Report released in February 2013 discusses the concerns of Chinese economic cyber espionage and led to new strategy on theft of trade secrets, although; the U.S. lacked the support of other countries when trying to advance international support against such economic espionage and consequently made no improvements. Also in 2014, the U.S. attempted to emphasize a norm by indicting Chinese military personnel and still lacked international support. These examples show how the United States’ continuously failed efforts to formulate an international norm against Chinese cyber espionage ultimately led to the U.S. China deal being put into effect. The U.S. continuously tried to gather other countries support against cyber espionage and rather they came to an agreement with the source of their cyber espionage problems and let the worldShow MoreRelatedThe United States is Under Cyber Warfare859 Words   |  3 PagesThe United States is under attack. To be exact, the nation’s power grid is under attack in the form of cyber warfare. On May 21st, 2013 Congressmen Edward J. Markey and Henry A Waxman published a report that provided the findings from information that they had requested from over 150 utility companies (of which 60% responded). More than a dozen utilities reported â€Å"daily, constant, or frequent attempted cyber-attacks† (Markey Waxman) with one utility reporting that they have about 10,000 attemptedRead MoreCyber Warfare Between The United States And Russia901 Words   |  4 Pagesthe book Cyber Warfare states that â€Å"The U.S. military does not have a definition for cyber warfare today† (53). While this work was published in 2014, it is still a fair assessment into today. According to the CCDCOE, again on their webpage â€Å"Cyber Definitions,† cyber warfare as agreed between The United States and Russia is defined as â€Å"cyber attacks that are authorized by state actors against cyber infrastructure in conjunction with government campaign.† The two nations also define cyber attacks inRead MoreCyber Warfare And The United States Homeland Security2497 Words   |  10 Pagestechnology has awakened to a new down of information warfare, a threat that stubbornly dogs the United States Homeland Security in form of cyber terrorism. Abstract Cyber warfare is part of the American military’s proactive defense strategies. Besides the use of Cyber warfare in defense, Cyber warfare has another use as a means of attack. According to the United States military cyber-attack is a form of ancient act of war. In 2013, Cyber warfare was for the first time perceived to be a more significantRead MoreCyber Warfare : The Threat Of The United State s National Security1313 Words   |  6 PagesCyber Warfare Warfare can be defined as engaging in war or conflict. There are many different categories of warfare. More commonly known types include guerilla warfare, land warfare, aerial warfare, and naval warfare. Although when war is mentioned many minds wander to these forms of warfare, there are others that are not always as obvious. A rapidly growing type of warfare is cyber warfare. Cyber warfare can be defined as attacks from other nations to tap in to or destroy any type of informationRead MoreCyber Warfare Is The New Warfare Domain1528 Words   |  7 Pages the United States should preemptively attack the opposing country using their cyber warfare capabilities. II. Explanation of thesis and short summary. Cyber warfare is the new warfare domain. Understanding how to morally utilize the newfound capabilities will assist the United States to maintain military dominance as well as mitigate possible immoral tragedies. Cyber warfare and war envelops a vast array of topics available for discussion. Therefore, the topics of interest within cyber warfareRead MoreCyber Warfare And Global Affairs1543 Words   |  7 Pagessteal information. Even countries are using the cyber domain as a separate battlefield to fulfill their missions and acquire information. Cyberwar is relatively a new term to describe: an Internet-based conflict involving politically motivated attacks on information and information systems. But the definition is constantly evolving with time and the more knowledge the public acquires about these conflicts. Although the idea of explaining cyber warfare is far too vast and bound to only readily availableRead MoreEssay on Cyber Warfare909 Words   |  4 PagesCyber Warfare Autumn Volosin CIS 450 20 November 2012 Table of Contents Section 1.1: What is Cyber Warfare? Section 1.2: Methods of Cyber Warfare Attacks Section 1.3: Who is targeted by Cyber Warfare? Section 1.4: How to defend against Cyber Warfare Section 1.5: Cyber Warfare Companies and Agencies Section 1.6: Cyber Counterintelligence Section 1.7: Important situations pertaining to Cyber Warfare Section 1.8: America versus China Cyber Warfare Section 1.9: Cyber Warfare around theRead MoreDefensive Cyberspace Initiatives Essay1553 Words   |  7 Pageslargely been demarcated by the national security strategies of the United States. The keystone of these strategies has been the United States’ Global War on Terror and it has beguiled not only the U.S., but a majority of the Westernized governments into an over decade long conflict, extending across the globe. This more than decade long commitment to anti and counterterrorism operations has not only revolutionized contemporary warfare, but has spurred rapid international growth and integration of informationRead MoreThe American Military And International Law Of War Essay1312 Words   |  6 Pagesin both international and non-international armed conflict; belligerent occupation; and the relationships between belligerent, neutral, and non-belligerent States.† (DoD, Law of War Manual, pg. 7). Futurists Alvin and Heidi Toffler, authors of The Third Wave and War an d Anti-War, claim we have entered a new era of warfare – information warfare. In the Third Wave, information ascends to become the most important resource and, as such, becomes a significant means of both preventing and limiting futureRead MoreThe United States Is Ill Prepared For Cyberwarfare1375 Words   |  6 PagesThe United States is Ill Prepared for Cyberwarfare Nuclear silos launching warheads. Power plants exploding. Water systems contaminated. Currency devalued and locked away. Vehicles simultaneously going haywire all at once. That could be just the first 10 minutes of reports simultaneously reaching the President of the United States. How could all of these disasters happen? Simply put, all of these scenarios involve components which rely on the use of cyberspace. While citizens of the United States

Personal Statement My Motivation - 1188 Words

I grew up in what I like to call, a ‘loose family’. That doesn t exactly mean we had no values or close communication. I say that with the perspective I now have as a 24 year old, young man. Without going into too much detail, the least I can say is, although we weren’t there together for a majority of the time we always had one another for advise and constant motivation. As a kid I would spend a lot of my time reading and I would do so in what I considered my best friend, a huge pine tree in our front yard. As strange as it may sound I fell in love with not only that specific tree, but all trees. Since that time I’ve never felt any less towards all nature and wildlife and I hope to one day educate on that subject. I’ll reach that goal because of one thing. Motivation. To give you an inside look at where my motivation comes from and my initial motivation to start college, it starts with my graduation of high school. At this time I was the ripe young age of 18, I had no idea what I wanted or what the future had in store. I was playing in a band and we spent just under 4 years touring the U.S. and parts of the U.K. At that time and that age I felt invincible, little did I know, all great things at some point come to an end. The last few years have been spent working multiple jobs I’ve hated, waking up each day more and more miserable. My most recent job is in an auto body shop, so far it’s my favorite but it’s still not what I long for, it’s not my passion. You can’t loveShow MoreRelatedPersonal Statement : Motivation Is Not Worth It Through My High School And College Career1856 Words   |  8 Pagesquick to realize motivation is a necessity to make it through my high school and college career. I believe that I am one of the lucky ones that received many sources of motivation. At first, my intentions were very simplistic. It was a simple thought—graduate. I was a good student, but comi ng to this school teaches that you need to be more than â€Å"good† to make it. Coming from a household where I was neglected I felt a sense to prove myself. I was self-motivated to prove myself to my family and thoseRead MorePersonal Vision Statement : My Vision751 Words   |  4 PagesVision Statement Introduction I am writing this statement as a declaration of my personal vision. It will serve as a guide to help ensure that my actions are corresponding to what I envision. This personal vision statement is designed to help facilitate my purpose, unforeseen obstacles, and how to manage theses obstacles. A great deal of thought has gone into constructing this vision statement and I hope that within time these endeavors fill me with a sense of satisfaction and accomplishment. My VisionRead MoreMotivation Analysis : Organization Behavior1576 Words   |  7 Pages Running Head: MOTIVATION Week 6: Motivation Analysis . Course: Organization Behavior Leadership 6012_91B Instructor: Dr. Charles W. Creamer Date Submitted: June 24, 2017 Student’s Name: Shaquana Robotham Abstract In a rapidly changing workforce motivation is needed to help companies compete. It is the belief that motivation begins at the top of an organization and as CEO ensuring that employees feel motivated is of vital importance. Motivating workforces include aspects such as job securityRead MoreEssay On Health Care Development1509 Words   |  7 Pagesthey have suffered from an acute illness. My unit will be focused on how to support recovery to the patient’s best possible health status promoting seniors’ opportunities to return to their home after an acute hospitalization. I believe that this development design framework will be a successful planning template for creating medical step down unit. The first section of this paper discusses the description of the proposed unit including a mission statement, prioritized values, and an organizationalRead MoreA Pattern Based Discourse Analysis1447 Words   |  6 PagesResults In the transcript I have identified a pattern based Discourse Analysis, as the participant’s narrative begins with more general/health related motivations for exercise based on the first theme, ‘The Way we Were’. However, as the interview continues, a pattern of more personal motivations become apparent; and from them a dualistic internal discourse develops around the ‘Self-empowerment or Path to Burnout?’ theme. From it emerges a secondary narrative, in which the participant cites bothRead MoreLeadership Action Plan For Developing And Marinating A Wide Social Network1272 Words   |  6 Pagesmost important aspect of leadership that I will work on improving is developing and marinating a wide social network. Throughout my life, I could not build any relationship on grounds of self-interest. I and my 4 other siblings were raised on the idea that knowing people on the basis of pursuing a selfish advantage is completely unethical and unacceptable. Dur ing my career, I cannot count how many bridges I burned behind me. Obviously., I did not distinguish between Friendship and professional networkingRead MoreManagement Position Of A Nonprofit Organization1159 Words   |  5 Pagesgoals in accordance with the mission statement. Drucker states, â€Å"a mission statement has to be operational, otherwise it’s just good intentions† (Drucker, Chapter 1). The primary focus of the mission statement is to carry out what the organization really wants to do. My task is to try and convert this mission statement into specifics so that the company stays in line with its mission statement for desired results. Drucker believes that every mission statement must include three things: opportunitiesRead MoreThe Impact Of Expectancy Theory On The Individual Values1649 Words   |  7 Pagesâ€Å"A job will only be motivating if it leads to rewards that the individual values†, before considering the statement it is first important to understand motivation. Motivation is a broad, decision-making concept in which behaviour can be commenced and conducted, by a desire for fulfilment (Huczynski and Buchanan, 1991). Having a motivated workforce is vital for a firm’s productivity and growth, however how best to motivate employees is subject to much debate, with many theories providing conflictingRead MoreSummary. In This Article, The Most Crucial Part Is Investing1228 Words   |  5 Pagesarticle, the most crucial part is investing in reskilling current employees. 65% of the respondents will take on this approach with future workforce strategies. Ryan Frishmann, the author of this artic le, says that he does somewhat agrees with the statement â€Å"Hire for character, train for skill.† He believes that if you invest in skill and training that character will come out of it because diligence is required when applying these skills. The article mentions two skills that are very important. TheseRead MoreMotivation And Its Impact On Performance860 Words   |  4 PagesMotivation and its Impact on Performance Tony Mcalphin, Student Eastern Florida State College A persons’ performance is dependent on their willingness to accomplish a goal. There are different aspects that make up motivation and performance. In this paper, we will learn what defines both motivation and performance, and how they affect each other. What is Motivation? A person’s motivation is what drives them to set a goal and accomplish it. Merriam-Webster(2013) describes motivation as, â€Å"the general

Red Bull Marketing Research - 5380 Words

Executive Summary This report was written to assess the company Red Bull and their energy drink Red Bull Energy Drink, in a manner in which the market/industry, environment, competitors, customers, and the brand were all analysed by using secondary research. A SWOT analysis was also conducted. Through this research and analysing, it was found that Red Bull is the dominating leader in the energy drink market and sells the most units of its product worldwide. However the company does have close competitors in Monster Energy Drink and Rock star Energy Drink. Although Red Bull has massive internal strengths in being leader in the market share and sponsorship of events, it also has weaknesses in lack of innovation and diversity. Their†¦show more content†¦The consumption of caffeine can increase alertness, reaction speed, vigilance, the ability to concentrate and problem-solving ability; all the things Red Bull Energy Drink also claims to do (Red Bull 2013). Market/Industry Analysis 2.1 What market is your company competing in? Red Bull energy drink competes in the Non-alcoholic drink market which could be the overall Food and Beverage market. ‘Red Bulls target market is young, on the go, who enjoy extreme sports and live an active nightlife, anywhere from 18-35’(Swartz,Jon). 2.2 Quantify the size of the Australian market for your product in volume (000’s) and/or value ($000) terms. eg 500,000 units sold or $5,000,000 of value sold. Red bull is not the leading energy drink provider, but is number two with 36 percent of the Australian energy drink market (2010,popular energy drinks), the red bull company sold over 5 billion cans in 2012 and have sold over 35 billion since it started in 1987. 2.3 Describe the market’s growth potential Red bull has exceptional market growth, it is increasing its sale every year in a total of 5.226 billion cans of Red Bull were sold worldwide in 2012, representing an increase of 12.8% from 2011 with a price of around about $ 3.50 AUShow MoreRelatedRed Bull Marketing Research Essay2481 Words   |  10 PagesRed Bull- Final Report â€Å"Gives You Wings† Team 1: Amanda Laverman Chelsea Anderson Jake Jamison Jon Maeser Rachel Rimathe Background The Red Bull brand is an iconic worldwide model of how a company can create a powerhouse and a style of marketing that many traditional companies would never attempt. The company uses its extreme stunts and sponsorships of extreme sports to promote the brand and product and excel in a style that has attracted a younger generation with a main focus on teenagersRead MoreMarketing Research: Red Bull Strategy6213 Words   |  25 PagesExecutive Summary Red Bull is the pioneer in the energy drink category worldwide. Founded in 1984 by Dietrich Mateschitz in Austria, the product was formally launched in 1987. Mateschitz originally became aware of products called â€Å"tonic drinks†, which enjoyed wide popularity in Asia. He brought this effective product in Austria and developed a unique marketing strategy. The drink mainly targets young students and urban professionals. It is exclusively produced in Austria and then distributed aroundRead MoreRed Bull -- Research/Marketing Strategy3028 Words   |  13 PagesCompany Overview Red Bull, founded in 1984 by Deitrich Mateschitz and Chaleo Yoovidhya, is headquartered in Austria. In 2006, Red Bull generated over €2,6 billion (euros) in 2006 throughout the world with the help of its 3,903 employees. The origin of Red Bull dates back to 1962 where the original formula was developed by Chaleo Yoovidhya, a Thai businessman, and sold under the name Krating Daeng by a local pharmaceutical company to treat jetlag and boost energy for truck drivers. TheRead MoreMarketing Research on Red Bull Energy Drink in Vietnam Market1512 Words   |  7 PagesMarketing Research on Red Bull Energy Drink in Vietnam Market – World Essay 1 – Objective: Nowadays, energy drink’s becoming an important part in food market holding great number of consumer in the world as well as in Vietnam. Thinking about high energy drink branches, many customers think about a popular name: Red bull. How successful this branch is, the way they develop their mark and how was they cared in Vietnam’s market. Everything related with Red bull will explained in this research. 2 -Read MoreRed Bull: Building Brand Equity in a Non-Traditional Way1198 Words   |  5 PagesRED BULL: BUILDING BRAND EQUITY IN A NON-TRADITIONAL WAY BY: KAMARUL ARIFFIN NADHIRAH NOORAZLIN BINTI ANI INTRODUCTION 1985 Improves physical endurance Stimulates metabolism and helps eliminates waste substances Improves overall feeling of wellbeing Improves reaction speed and concentration Increase mental alertness Word-OfMouth Sampling Program Event Sponsorship Point-OfPurchase Athlete Endorser Advertisement Controlled All Aspects Of TheRead MoreAnalysis Of Red Bulls Marketing Strategy1590 Words   |  7 Pagessuch as McDonalds use a marketing approach that provides for segmentation of the consumer based on their culture and behavior. Understanding the various customer segments allows for McDonalds to target or position their products to appeal to those consumers. Another company that has grown its revenue through sales domestically and internationally is Red Bull. This document will review Red Bull’s marketing strategy and how it compares to their competitors. Red Bull marketing approach to target theirRead MoreThe Production Side Of Red Bull1600 Words   |  7 PagesOpportunities Red Bull has various opportunities for growth within its current state. One of the leading opportunities is the production side of Red Bull. If it expanded its production on a more regional basis, such as one in a North America, Europe, and Asia it would be a larger upfront cost, but, in the long run, would cut down shipping costs leading to higher profit margins. Another opportunity is expanding to the Asian market, According to Euromonitor, Asia has surpassed the United StatesRead MoreA Brief History Of Brand : Origins, Key Stages Of Its Growth1362 Words   |  6 PagesDietrich Mateschitz was a marketing exspert and on a business trip he came up with the idea for Red Bull. The idea was that it would be a drink that would cure jet lag. He put a team together to see if there was a market for this kind of product. His team returned with market research and said that there is no market for that kind of drink in the market place. His team also said that it would to difficult to go up against Coke and Pepsi. He decided not to listen to the Research and lanched the productRead MoreRed Bull, The Leading Producer And Pioneer For Energy Drinks Essay1685 Words   |  7 PagesIntroduction For our Marketing Plan Project, we chose to research the company Red Bull, the leading producer and pioneer for energy drinks. Within this market, Red Bull offers functional beverages with the intention of boosting alertness and energy while relieving mental and physical stress. Our research will focus on Red Bull’s North American segment, as their beverage lines are mainly targeted towards this market, allowing us to bring more depth and analysis to our project. Immediate EnvironmentRead MorePrinciples of Economics - Red Bull1559 Words   |  7 Pages MIDDLESEX UNIVERSITY [pic] â€Å"Red bull gives you wings†, that is one slogan which is known by everyone. Origins of Red Bull can be witnessed as an Austrian Company working since 1987. In terms of market share, Red Bull is the most popular energy drink in the world (Red Bull, 2012). The creation of Red Bull was inspired by a Thai Company who used to make energy drinks in Thailand. Over the time, the popularity of Red Bull is increasing and approximately 4.5 billion cans are

Roller Skate Man Analysis free essay sample

The poem â€Å"Roller Skate Man† by Raymond Souster is about a legless man who gets around on a block of wood strapped to roller-skates. The central purpose of this poem is to make people realize that the way disabled people are treated in society is wrong. That is because the author/narrator describes the man to be physically unappealing by using words such as: â€Å"shrivelled body†, â€Å"freak† and â€Å"big head†. The words used to describe him are based on what society thinks of this particular person. It takes place sometime during the rush hour because in the second verse the author says â€Å"†¦speed between silk-stockinged legs † meaning that he is speeding through many people. Also, in the second verse, the geographical setting is given by the author â€Å"†¦Queen Street†¦Ã¢â‚¬  Also, the fact that the man is clamped on a block of wood and uses his gloved hands to propel himself tells us that he is poor because he cannot afford a wheelchair to go around the city. We will write a custom essay sample on Roller Skate Man Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Lastly, the central idea of this poem is to overcome obstacles no matter how big. The entire poem contains one extended metaphor about a boat on a river. The development of the metaphor began in verse two when the author compared his hands to paddles, because the man uses his hands to propel himself and navigate around the street and pavement. Next, the author used â€Å"familiar waters† implying that the street he was on was a river and that he does this often; hence the word familiar. Because of the extended metaphor, we can infer that the block of wood may also be a boat navigating across the waters. When we put all the pieces together we get a full, clear image: The man was getting around on his boat (â€Å"block of wood†), paddling (â€Å"hands are paddles†), speeding against the current (â€Å"Silk-stockinged legs†) and all of this happening throughout the vast river (â€Å"Queen Street†). The tone of the poem was heroic because in a sense the author is praising the man throughout the poem by describing all the things he has to go through every day and the fact that he never gives up (Inner strength). The poem also consisted of much visual imagery. That is because the author gave viewable/perceptible descriptions of the man. For example, in the first verse the author gives a thorough description of the physical attributes of the man. Also, the verses following have visual descriptions of his obstacles/suffering and that too from his own perspective. With these vivid descriptions, the author tries to put us in his shoes and make an attempt to show us what the man has to go through each and every day. Lastly, the diction of the poem was used to express his thoughts. Words and lines such as â€Å"freak†, â€Å"shrivelled body† and â€Å"flotsam among the jetsam of your world† contains negative connotation because that is how society sees him. Also, the author used a few words and phrases to paint a positive image of the man, for instance: â€Å"speed between†, and the extended metaphor of the boat. This made us feel that the man was emotionally strong, had inner strength and was determined to continue his everyday life without the criticism of others.

Through the Prism free essay sample

Words are a medium that reduces reality to abstraction for transmission to our reason, and in their power to corrode reality inevitably lurks the danger that the words will be corroded too. Yukio Mishima in Sun and Steel This sentence, this random assembly of arbitrary symbols, is critical in understanding the prism through which I view the world, and by extension me. When I entered adolescence, I became more intellectually daring. This was probably triggered by a book called Sophies World. A philosophy novel, it offered my first real insight into the way I thought, which I determined wasnt very deeply. I began to view the world as a machine, and my goal was to break it into gears and cranks so that I could understand it all. There was an urge to explore past the surface and truly understand whatever I encountered. Instead of avoiding complex ideas I sought them out, wanting to extract and dissect their meanings. We will write a custom essay sample on Through the Prism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It was also around this time that I became a ferocious reader. I thought books could provide the answer to any question if I just looked hard enough. In my mind, words were enough to replace experience. For a while, I was completely satisfied with this way of living. However, as time wore on, I became doubtful of my ability to engage in life through words. I was given the chance to challenge my philosophy during junior year. It was then that I studied in Brittany, France. While its cliched to say travel changes ones life, that was absolutely the case in my experience. A critical part of my time overseas has to be my time with M. M. A passionate socialist, he taught a politics course at the school I attended. With him, it was as though the words of our text lifted off the page. Of course, it helped that I lived in France during one of the most turbulent years the country has faced in recent history. For example, one of the biggest riots Rennes had ever seen happened on my birthday. Indeed, having the public transport system shut down and helicopters swarming in the air added a certain dimension that pages cannot capture. I was also there during the infamous attacks on Charlie Hebdo. Seeing my host mother burst through the door sobbing and hearing the chants of Charlie outside my classroom window moved me to action. Never in my life could I have imagined joining a protest, yet one day I found myself in the streets, holding up signs along with fellow demonstrators. It was then that I realized how I used words as a means of distraction. Instead of completely engaging with reality, I preferred the sanctuary of a book. While they can provide knowledge, books and by extension words cannot perfectly replicate experience. In this way they can be corrosive, limiting how much we truly interact with and understand our world. This realization has stayed with me. Whatever subject I encounter, I want to utterly learn it, not just staying in abstractions. I yearn to see these thoughts in action. As I enter adulthood, I wish to continue to live with such fervor, words and actions coming together to illuminate lifes terra incognita.